When we see a watch ad, we will mostly likely look at a watch showing 10:10 in their face. Almost many watch ads follow this, no matter what company it belongs to. I have been wondering why is it so. Here are the reasons people say,
1) Symmetrical Look: When the watch is at 10:10 we get a vertical symmetry in the face of the clock. But we get the same with 9:45 or8:20 or some other time. Then why is it 10:10 ?
2) Smiley Look: When we look at a watch at 10:10, we see as if the watch is smiling. It is better to have a smiling face, rather than having a crying face when the time is at 8:20. Well that is one good reason, since it enlightens peoples mind while looking at the ad.
3) Victory: When the clock is at 10:10, the hands are similar to the letter "v" which symbolises victory. May not be the actual reason, but we can say this as one of the reasons.
4) Abraham Lincoln: Many say that it is due to Abraham Lincoln died at that time and so the watches are showing 10:10. But some say that, Lincoln is shot at night at around 10:15, and died in the next day morning at around 7:22. So this ain't the correct the reason.
5) Visibility: When the hands are at 10:10, we have the makers name and other details (if any) clearly visible when they are placed at above or below the center.
6) First Watch: Some say that first watch is made/completed at that time. But why are most companies adopting it ? and in fact clocks are been around for many 100s of years. So this aint the reason.
7) Hiroshima and Nagasaki Attack: Few say, it is because during that time, first atomic bomb was used and in remembrance of all the victimes, all unused clocks or the clocks which are presented in show-cases have the same time of 10:10. But it seems the practise of 10:10 has been in there from 1920s. So I doubt this also.
So seeing all this, visibility along with symmetry, smiling face and victory seems to be a good reason for most watch companies , to show 10:10 in watches during their ads.
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