Parle Agro is an Indian private limited company founded in 1929. It owns the brands including Frooti, Appy, LMN, Hippo and Bailley....
Several Parle soda brands including Citra Thums Up, Limca, Gold Spot and Maaza were sold to Coca
Cola in 1993 for a reported $40 million.. At the time of sale, the Parle brands together had a 60% market share in the industry..
OWNERS:-
The original Parle company was split into three separate companies owned by the different factions of the original Chauhan family..
> Parle Products:- led by Vijay, Sharad and Anup Chauhan..
> Parle Agro:- led by Prakash Chauhan and his daughters Schauna, Alisha and Nadia..
> Parle Bisleri:- led by Ramesh Chauhan..
All three companies continue to use the family trademark name "Parle"..
PRODUCTS:-
> Beverages:- Citra, Frooti, Appy, Appy fizz, Saint juice, LMN, Grappo fizz..
> Water:- Bisleri..
> Toffees:- Melody, Kismi, Popins, Mintrox mint, Buttercup Candies, Buttercup softies, Softies mithai..
> Snacks:- Hippo..
> Biscuits:- Parle G, Hide and Seek, Monaco, Krackjack, Parle 20-20, Milk shakti, Kream, Marie, Nimkin..
No comments:
Post a Comment